Cool Is For Fools The Poetry of Marketing Romi Mahajan 9781469932934 Books
Download As PDF : Cool Is For Fools The Poetry of Marketing Romi Mahajan 9781469932934 Books
Libraries-full of marketing books are published, consumed, and recycled every year. Most of these cluster around a handful of themes and offer little by way of insights or authenticity. Cool Is For Fools was written as an antidote to the sickness of mediocrity and illusion that characterizes today’s world of marketing. Written from the perspective of a marketing executive-cum-skeptic, Cool Is For Fools is a series of short snippets, each of which illuminates the trials, tribulations, hits, misses, and possibilities inherent in what could be a grand art. Mahajan argues that marketers must reclaim marketing and mold it into an ethical-yet-fun discipline imbued with both gravity and levity. The stories in Cool Is For Fools serve as a launching pad for poetic marketing and the creation of great marketers, who are at once artists, poets, and involved citizens. If you want to make marketing your own and be both irreverent and passionately effective, read Cool Is For Fools.
Cool Is For Fools The Poetry of Marketing Romi Mahajan 9781469932934 Books
Like most of us, I am deluged by marketing messages, the vast majority of which are banal and thoroughly fail to move me. Even as a lay-person (I am not a marketer) I can't but help feel that mediocrity, repetitiveness and a complete lack of imagination are the hallmarks of most of todays marketing, online or off.Romi Mahajan's new book "Cool is for fools" shows that it need not be so. It is concise, witty and irreverant. It shows that marketing truly is as much art as science, and in the hands of an skilled and empathetic practitioner, it can create messages that resonate. I highly recommend this well-written little gem. I found it as instructive as it is entertaining
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Tags : Cool Is For Fools: The Poetry of Marketing [Romi Mahajan] on Amazon.com. *FREE* shipping on qualifying offers. Libraries-full of marketing books are published, consumed, and recycled every year. Most of these cluster around a handful of themes and offer little by way of insights or authenticity. Cool Is For Fools was written as an antidote to the sickness of mediocrity and illusion that characterizes today’s world of marketing. Written from the perspective of a marketing executive-cum-skeptic,Romi Mahajan,Cool Is For Fools: The Poetry of Marketing,CreateSpace Independent Publishing Platform,1469932938,BUSINESS & ECONOMICS Marketing General
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Cool Is For Fools The Poetry of Marketing Romi Mahajan 9781469932934 Books Reviews
Exceptional book - concise, well written and timely. Recommend this book as a must read for every marketer! A great father's day gift -)
This was very insightful book. Romi's take on marketing is always refreshing, and his back-to-basics approach is exactly what is needed right now. I recommend this book to anyone involved in marketing.
It's indeed a cool book to read. It's written in short essays, that start today" and goes back in time. It's a collection of different topics. It's interesting to read since it makes you `think' and often Romi "ask" for feedback. So it's not a book that tries to tell you what to do but rather a book that makes you rethink the things you do. And that makes it really cool.
Cool Is For Fools is truly a fantastic book, exposing what has become of most marketers and marketing strategies today. Romi Mahajan demonstrates how marketing tactics have become mediocre, but with creative thinking, marketers can create new tactics that are not only more engaging and effective, but also more enjoyable in the workplace.
Loved it, Romi uses a very different approach - does not just give you answers, it makes you think about the hot issues and topics in marketing. Very enjoyable read! Can't wait for his new book to come!
Marketing means many things to many people. Romi does a great job of explaining what it should be with awesome examples that are rich in concepts and real life experiences. Yet the book is concise, to the point and written with deep thoughtfulness. I love what Romi had to say about Daily Deals sites - very creative and job well done.
Insightful and pleasant reading - highly recommended for a technologist like me who sometimes ignore the value of creating brands and understanding and serving customers.
Like most of us, I am deluged by marketing messages, the vast majority of which are banal and thoroughly fail to move me. Even as a lay-person (I am not a marketer) I can't but help feel that mediocrity, repetitiveness and a complete lack of imagination are the hallmarks of most of todays marketing, online or off.
Romi Mahajan's new book "Cool is for fools" shows that it need not be so. It is concise, witty and irreverant. It shows that marketing truly is as much art as science, and in the hands of an skilled and empathetic practitioner, it can create messages that resonate. I highly recommend this well-written little gem. I found it as instructive as it is entertaining
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